From development to marketing
Our job is simple: We market analytical instruments for different aqueous solutions. We market our own, unique analytical instrument with a patent pending innovation, based on mid-infrared transmission spectroscopy. Miris is an acronym for Mid Infra Red Intelligent System.

We have chosen to concentrate initially on analytical instruments for milk. More than hundred instruments in 32 countries have been sold. The market for analytical instruments for milk is substantial. Expensive, massive instruments can be replaced with our small, portable instruments at a considerably lower cost without sacrificing performance and the analysis results. This breakthrough opens huge markets including India, China and many developing countries where prohibitively high costs have limited accessibility. By using our instruments, developing countries can perform milk analyses that were impossible earlier and at a much lower cost. This creates the prerequisites for volume sales of Miris analytical instruments in many countries. Our analytical instrument is also in demand for scientific studies at universities, which shows that the instrument maintains high quality.

We have a unique product, a global market to cultivate and to build an organization that will be well equipped for quick expansion and growth.

Tony Malmström
MANAGING DIRECTOR, Miris Holding AB